Strategic tools


Change models and strategies

One of the considerations that has to be thought through very early in the diagnosis and design stages of a change programme, is whether or not change is going to be possible. Here are a few useful tools can help you in considering this aspect:

SWOT analysis

The name says it: Strength, Weakness, Opportunity, Threat. A SWOT analysis guides you to identify the positives and negatives inside your organisation (S-W) and outside of it, in the external environment (O-T). Developing a full awareness of your situation can help with both strategic planning and decision-making.

A SWOT analysis can offer helpful perspectives at any stage of an effort. You might use it to:

  • Explore possibilities for new efforts or solutions to problems.
  • Make decisions about the best path for your initiative. Identifying your opportunities for success in the context of threats to success can clarify directions and choices.
  • Determine where change is possible. If you are at a juncture or turning point, an inventory of your strengths and weaknesses can reveal priorities as well as possibilities.
  • Adjust and refine plans mid-course. A new opportunity might open wider avenues, while a new threat could close a path that once existed.

SWOT also offers a simple way of communicating about your initiative or programme and an excellent way to organise information you've gathered from studies or surveys.

PESTLE analysis

PESTLE analysis, which is sometimes referred as PEST analysis is a concept in marketing principles. Moreover, this concept is used as a tool by companies the world over to track the environment in which they are operating or planning to launch a new project/product/service etc.

PESTLE is a mnemonic which in its expanded form denotes P for Political, E for Economic, S for Social, T for Technological, L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many different angles that one wants to check and keep a track of while contemplating an idea or plan.

This framework has undergone certain alterations, as various marketing gurus have added certain things like an E for Ethics to instill the element of demographics while utilising the framework while researching the market.

There are certain questions that one needs to ask while conducting this analysis. They are:

  • What is the political situation of the country and how can it affect the industry?
  • What are the prevalent economic factors?
  • How much importance does culture have in the market and what are its determinants?
  • What technological innovations are likely to pop up and affect the market structure?
  • Are there any current legislations that regulate the industry or can there be any change in the legislations for the industry?
  • What are the environmental concerns for the industry?

Force Field Analysis

Force Field Analysis is a useful decision-making technique. It helps you make a decision by analysing the forces for and against a change, and it helps you communicate the reasoning behind your decision.

To carry out a Force Field Analysis, use a blank sheet of paper or whiteboard.

Then describe your plan or proposal for change in a box in the middle of the paper. List the forces for change in a column on the left-hand side, and the forces against change in a column on the right-hand side.

As you do this, consider the following questions:

  • What business benefit will the change deliver?
  • Who supports the change? Who is against it? Why?
  • How easy will it be to make the change? Do you have enough time and resources to make it work?
  • What costs are involved?
  • What other business processes will be affected by the change?
  • What are the risks?

Force Field Analysis is a useful decision-making technique. It helps you make a decision by analyzing the forces for and against a change, and it helps you communicate the reasoning behind your decision.

You can use it for two purposes: to decide whether to go ahead with the change; and to increase your chances of success, by strengthening the forces supporting change and weakening those against it.

- See more at: http://www.mindtools.com/pages/article/newTED_06.htm#sthash.mJrBmetA.dpuf

 

Force Field Analysis is a useful decision-making technique. It helps you make a decision by analyzing the forces for and against a change, and it helps you communicate the reasoning behind your decision.

You can use it for two purposes: to decide whether to go ahead with the change; and to increase your chances of success, by strengthening the forces supporting change and weakening those against it.

- See more at: http://www.mindtools.com/pages/article/newTED_06.htm#sthash.mJrBmetA.dpuf